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BOX OFFICE MOVIE NEWS
Another Word For Half A Billion Dollars? Try "Avatar"

"Avatar" continued to dominate the
U.S.-Canada box office, with a $54 million gross over the
four-day Dr. King holiday weekend. The film has totaled $504.8 million
domestically.
WETA via 20th Century Fox
By Omar P.L. Moore/PopcornReel.com
Tuesday, January 19, 2010
(With update in italics)
James Cameron's "Avatar" continues to astound at the
North American box office, just a month after its theatrical release.
According to figures released by Exhibitor
Relations, Mr. Cameron's $300 million-plus sci-fi adventure added another
$54.4 million over the four-day Dr. Martin Luther King holiday weekend, to bring
its U.S.-Canada total to $504.8 million. The total is less than $100
million away from the total domestic gross for "Titanic" ($602 million), Mr.
Cameron's last film, which won eleven Oscars in 1998. Domestically and
globally, "Avatar" will soon become the highest grossing film ever.
("Avatar" is approaching $1.6 billion worldwide.)
"Avatar" capitalized on a holiday weekend which saw only
Denzel Washington's new film "The Book Of Eli"
as the only major competition. The Hughes Brothers film secured second
place, scoring a robust $38.4 million over the holiday weekend, the highest
opening for the identical twin filmmakers Allen and Albert Hughes. The
post-apocalyptic drama did very well, and on almost 200 fewer screens than Mr.
Cameron's film, which won two Golden Globe Awards
on Sunday, including one for best motion picture drama.
Bloodied and bruised by most critics, "The Lovely
Bones" held its own in its delayed wide release debut. Based on Alice
Sebold's best-selling book and starring Saoirse Ronan, the Peter
Jackson-directed drama brought in $19.9 million for a third-place finish.
To date the film has grossed $20 million, amassed after five weeks of limited
release in New York and Los Angeles.
Rounding out the top five were the "Alvin And The
Chipmunks" sequel ($15.3 million; $196.3 million total) and the new Jackie
Chan comedy "The Spy Next Door", which debuted
with a $12.8 million total over the four-day holiday weekend.
This Friday, "Extraordinary Measures",
"Legion" and "The Tooth Fairy" are among the major new film releases opening in
theaters but "Avatar" is expected to remain number one in its fifth successive
weekend of release.
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