The Popcorn Reel
Monday, August 31, 2009


Vogue Magazine editor-in-chief Anna Wintour during a moment
in R.J. Cutler's documentary "The September Issue".  (Photo: Roadside Attractions)

BOX OFFICE NEWS AND NOTES
"The September Issue" Makes A Record Statement In August

By Omar P.L. Moore/PopcornReel.com
Monday, August 31, 2009

R.J. Cutler's documentary "The September Issue", about the exclusive behind-the-scenes look at the preparation of the September 2007 issue of Vogue Magazine, had the fifth highest all-time per screen average for an opening documentary.  Its debut last Friday in New York City on August 28 on just six screens was received enthusiastically with a remarkable $40,013 per-screen average, according to estimates by the A&E IndieFilms and Roadside Attractions, which released the film.  The total estimated gross for the weekend for Mr. Cutler's documentary, which features Vogue's notorious editor-in-chief Anna Wintour, was $240,078, the highest-grossing opening weekend ever for an A&E IndieFilms and/or Roadside Attractions film.

"The September Issue" has the highest per screen opening weekend average of every film but one so far in 2009.  The film expands its release to markets across the U.S. over the next two weeks.  Howard Cohen, Co-President of Roadside, was naturally thrilled by audiences' robust response to the film.  "People are fascinated by Anna Wintour and wanted to see this revealing and funny film, the first real portrait of a legend who's reigned at Vogue for 20 years."

Mr. Cutler's film premiered at Sundance in January of this year in the Documentary Competition, winning Best Cinematography.  "The September Issue" opens in Los Angeles and San Francisco and other U.S. cities on September 11.

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