Drug Haze: James Franco as Saul Silver and Seth Rogen as Dale Denton in David Gordon Green's "Pineapple Express", which opened today.  (Photo: Sony Pictures)

THE POPCORN REEL FILM REVIEW/"Pineapple Express"

Drugstore Cow-Buds, Tuning In And Dropping Out, Way Out
By Omar P.L. Moore/August 8, 2008

David Gordon Green departs from the serious and weighty film fare of the recent past (this year's "Snow Angels", 2002's "All The Real Girls" and 2000's "George Washington") with "Pineapple Express", a wild, rambunctious action film.  While there are a high volume of laughs, the film is not a comedy -- it's a situation, ala "Reservoir Dogs"-- but not for the better, as the third act of Mr. Green's film devolves into Quentin Tarantino's other cult favorite "Pulp Fiction" has its earmarks all over this fruit of fun and frolic, as do some 1970's and '80s television buddy comedies.

Seth Rogen and a hilarious James Franco buddy up as drug heads in California.  Mr. Rogen is Dale Denton, a process server who gets much pleasure out of his job, and Mr. Franco's Saul Silver gets much recreation out of his job -- smoking marijuana and other assorted chronic -- most notably a rare, virtually top secret drug called Pineapple Express, which Ted Jones, a petty crime lord (a funny Gary Cole) wants to get his hands on, with the aid of a corrupt Clark County police officer (Rosie Perez).  Dale has a date with Angie (Amber Heard) but why bother with getting to know Angie and her family when you've got exclusive access to all the drugs you can smoke at Saul's??  Mr. Green's film is best when Dale and Saul's unlikely friendship takes center stage, with a series of accidental occurrences that are meant to be comedic, but they are downright hilarious at times.  In a way this is new for producer Judd Apatow, whose latest film largely resists the relentless phallic and scatological humor that has lined a number of his other films, including last month's "Stepbrothers" and last year's "Walk Hard" and "Superbad".

Mr. Green's concoction is well-brewed (if not always well smoked).  For two-thirds of the time the story about aimless youth in a drug land is entertaining and funny, with a cheeky back story that opens the film.  However, when the third act gets going, the film begins to fall south, with an excuse to ratchet up the violence with the emergence of an Asian crime syndicate which is at war with Mr. Jones.  They've definitely got a thing going on, and for the most part it is violent, in excess of what the film initially offers.

Mr. Rogen, from Canada, has been steadily emerging as today's Rodney Dangerfield.  Though the characters he plays get some respect, Mr. Rogen's incarnations are of full of incredulity and outrage.  His gruff-sounding voice isn't all that far off from Mr. Dangerfield's either.  Mr. Rogen may not whoop and holler before large crowds in his films, but he knows how to get his point across, both in moments where he has physical comedy going for him and in episodes where he is placed in vulnerable situations.  Mr. Franco excels at playing wildly entertaining character types, and Saul Silver is one of his best and funniest.  As an actor Mr. Franco is agile and able to adapt to the circumstances of "Pineapple Express", which may be one of the first films of this new century to make action heroes out of a drug-addled duo.  This aspect of "Pineapple Express" is most memorable and Mr. Green mines the humanity that he has conveyed so well in his other work into this action film and its central buddy network, making Mr. Rogen and Mr. Franco two of the summer's most entertaining film figures.

With: James Remar, Ed Begley, Jr. and Nora Dunn.

"Pineapple Express" is rated R by the Motion Picture Association of America for pervasive language, drug use, sexual references and violence.  The film's duration is one hour and 51 minutes.  The film opened across the U.S. and Canada on Wednesday.


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